Everything your customers see and hear about you and your work is part of your brand. Everything – including things you don’t intend.
Here are earring cards I made with Zazzle’s design tool.
As an artist, you hope that your work that speaks for itself, but that’s not always the case. That’s why it’s important to control for aspects of your brand that you can.
One of the ways I do this is by using earring cards and jewelry tags that are customized with my logo. The cards are clean and simple – much like my jewelry finishes. They provide a backdrop that is on brand and highlights my creations.
I wanted some new cards that were both freestanding and could be hung on my shutter displays (more on those in a later post). I found a folded business card on Zazzle that I could customize with my logo and website address, and I ordered them.
Zazzle doesn’t offer custom cutting/hole punching so I had to do that myself with an awl (a tack would also have worked). The end result was pretty good -- and affordable. With a discount code (Zazzle always has some promotion going on), I was able to get 75 cards for about 42 cents each.
Zazzle also is a marketplace for all kinds of items – from the business cards I got to t-shirts, stickers, mugs, banners, magnets and more – and is open to anyone to design and sell items there. Zazzle fulfills and ships any orders and pays designers a royalty.
Because I have a pretty good idea what jewelry makers want and need, I decided to design and sell earring cards and jewelry tags. The store, argento supply, is here: https://www.zazzle.com/store/argento_supply.
Take a look and let me know what you think. If you order any cards, I will get a 5% royalty.