In the next few weeks, you will have TWO opportunities to meet me and see my work in person. I'm participating in The Hermitage Museum's Handmade Festival (in Norfolk, Virginia) on Saturday, Sept. 14, and the Yorktown Arts Foundation's Art Stroll on Sunday, Sept. 29.
During events, I learn a lot in a short amount of time. What sells? What doesn't? Who is buying my work? As I mentioned in a previous post, I'm a fan of Project Runway. One of the questions that the judges and mentors always ask is, "Who is your customer? Who is your girl?"
Based on who has purchased my work, my customer is pretty much just like me!
Good information, because I know myself pretty well. But it also shows that I have some work to do to if I want to expand my audience of potential customers.
So come see me this month. Look at my jewelry and tell me what you like (and don't like). Don't worry about offending me; as an artist, a thick skin is necessary. If you don't make it to these events, I’d love your feedback in the comments.
See you under the tent!
The Hermitage Handmade Festival happens on Saturday, Sept. 14.